In an attempt to become exactly as popular and socially relevant as Napster is, Hulu is going to start charging you for video content next year.
It seems News Corp's (which owns Hulu) Deputy Chairmen Chase Carey has decided that his company gots to get paid for broadcast content online. Here's what the typical greedy fuck with the Geraldo Rivera moustache had to say:
"I think a free model is a very difficult way to capture the value of our content. I think what we need to do is deliver that content to the consumers in a way where they will appreciate that value."
Translation, "You don't appreciate that fact that stuff we spent no money making is free so we're going to teach you a lesson... plus I need a new yacht."
I have no real comment on the monetization of Hulu because I watch very little on it. However, I like the idea that it's free and it's there. But get ready to watch all you want before they throw up the pay wall. The word on the street is that Hulu has no plan on how to start charging yet and it may leave current offerings untouched while adding another level of paid "premium" content that you have to shell out cash for.
Either way, it's got to help boost News Corp's falling profits which I sure are not hurt at all by Carey's $10 million signing bonus and $8.3 million per year salary that he got when he returned to the company earlier this year. Business as usual in the corporate world.
So as Hulu is poised to enter the realm of "I like it but I ain't paying for it" in the same way that Napster and The Real World did, the anarchist in me considering burning down the HQ of another media conglomerate and operating a pirate television station like one of my heroes from the 1980s.
Subscribe to:
Post Comments (Atom)
Jesus. I can't remember the last time I saw a picture of Max. Good times...
ReplyDelete